Commercialization Drift: Symptoms

Jeff Josephson

Published on: 18/08/2026

Commercialization Drift occurs when the business begins diverging from the underlying market opportunity. Learn the early warning signals of drift and how Opportunity Architecture can help identify problems before they appear in financial results.

Failure Rate

Exhibit 003: Is It Really True That 90% of Startups Fail?

Sarah Whitman

Published on: 23/07/2026

The frequently repeated claim that "90% of startups fail" has become part of entrepreneurial folklore, but the article argues that the statistic is widely misunderstood.

Failure Rate