Commercialization Drift: Symptoms

Jeff Josephson

Published on: 18/08/2026

Commercialization Drift occurs when the business begins diverging from the underlying market opportunity. Learn the early warning signals of drift and how Opportunity Architecture can help identify problems before they appear in financial results.

Failure Rate

BIS White Paper

Jeff Josephson

Published on: 12/08/2026

This is the initial research findings from the BIS survey, focusing on a subset of submissions dealing with growth. It shows that there is a strong correlation between the integrity of the Opportunity Architecture and outcome.

Statistics