Exhibit 003: Is It Really True That 90% of Startups Fail?

Exhibit 003: Is It Really True That 90% of Startups Fail?

Sarah Whitman
Published on: 23/07/2026

The frequently repeated claim that "90% of startups fail" has become part of entrepreneurial folklore, but the article argues that the statistic is widely misunderstood.

Failure Rate
Exhibit 002: The Hype and Hot Air Around IPOs

Exhibit 002: The Hype and Hot Air Around IPOs

Sarah Whitman
Published on: 23/07/2026

The pattern of large first-day pops, yet poor long-term performance is not unique to the Dotcom Bubble. It’s normal.

Investments
Exhibit 001: Growth Bankruptcies

Exhibit 001: Growth Bankruptcies

Sarah Whitman
Published on: 22/07/2026

Conventional wisdom suggests that established companies burdened with debt are inherently riskier investments than fast-growing, newly public companies. However, this analysis by Verdad challenges that assumption.

Statistics